1/20th of a second. That’s all it takes for someone to form an opinion about the quality of your organization based on nothing more than viewing your website. In other words, judgments are formed almost as quickly as the eye can take in information. Here’s more good news (or less, depending on the current state [...]

This decade, your company is marketing to the most selective, most demanding and most sophisticated audience the world has ever seen. Every day, your website, marketing literature and corporate communications put you and your company on the line. First impressions count; great visuals and great design counts. Briefly, marketing is a strategic exercise by which [...]

Raise your prospect’s eyebrows and expectations by simply looking better than your competition. When you have unique collateral, a great logo and a beautiful website, your business stands apart and makes a powerful impression on your audience. Even though graphic design is generally the “last 10 feet” in a marketing strategy, graphics are the critical [...]

Your HEADLINE is a headline. If it’s a good one, then it’s 80% of your ad, sales letter, postcard, web page, blog post or tweet. Five times as many people will read your headline as will read the body of your ad. Why? Because a well-written headline can answer the question, “What’s in it for [...]

When Ye Olde UFO Store in Sedona, Arizona needed to take their web presence and brand identity to the next level, I jumped in with both feet. Their existing starter website had just crashed, and their new one needed to support opt-in email forms, video, a blog, an online store and online tour reservations. I [...]