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Credibility in 1/20th of a second

Credibility in 1/20th of a second

1/20th of a second. That’s all it takes for someone to form an opinion about the quality of your organization based on nothing more than viewing your website. In other words, judgments are formed almost as quickly as the eye can take in information. Here’s more good news (or less, depending on the current state […]

A Powerful Business Identity Equals Marketing Muscle

A Powerful Business Identity Equals Marketing Muscle

This decade, your company is marketing to the most selective, most demanding and most sophisticated audience the world has ever seen. Every day, your website, marketing literature and corporate communications put you and your company on the line. First impressions count; great visuals and great design counts. Briefly, marketing is a strategic exercise by which […]

Great Design Gets Noticed — Again and Again

Great Design Gets Noticed — Again and Again

Raise your prospect’s eyebrows and expectations by simply looking better than your competition. When you have unique collateral, a great logo and a beautiful website, your business stands apart and makes a powerful impression on your audience. Even though graphic design is generally the “last 10 feet” in a marketing strategy, graphics are the critical […]

News Flash — Your logo is not a headline

News Flash — Your logo is not a headline

Your HEADLINE is a headline. If it’s a good one, then it’s 80% of your ad, sales letter, postcard, web page, blog post or tweet. Five times as many people will read your headline as will read the body of your ad. Why? Because a well-written headline can answer the question, “What’s in it for […]

Spotlight — Ye Olde UFO Store

Spotlight — Ye Olde UFO Store

When Ye Olde UFO Store in Sedona, Arizona needed to take their web presence and brand identity to the next level, I jumped in with both feet. Their existing starter website had just crashed, and their new one needed to support opt-in email forms, video, a blog, an online store and online tour reservations. I […]