Websites—no matter how well put together—will eventually require a facelift. User preferences change, search engines update algorithms, and what once worked is painfully out-of-date. Small to midsized companies develop a new website redesign strategy every 18 months or so.

When a revamp is warranted, I work with you to make sure your strategy is on target. If the strategy is flawed, you’ll find yourself months later with the same issues you started with, if not worse.

Speaking of worse—your websites existing search rankings and SEO (Search Engine Optimization) can be negatively impacted if a redesign is not properly handled. When done correctly, however, redesigning a website can strengthen your SEO.